Hope is currently an area in transition. Known historically as simply a place to stop along the way to and from Vancouver, the town began to rebrand itself in 2012, an initiative led by the District of Hope, AdvantageHOPE, and the Chamber of Commerce. The three organizations believed that in order for the community to make strides and move forward, they needed to uncover and clarify for others what made Hope a unique and desirable place to live, starting with the input of over 400 of the town’s residents. This new rebrand has really helped the town focus its energies on its strengths and what needs to be done in order to prosper. At the moment, there is a sizable transient population in Hope.
There are limited long term employment, education and training opportunities in the area, as well as a shortage of affordable housing. The area’s most prepared youth leave for post-secondary education, and most don’t return. As a highway hub, the main economic drivers of the town are services for people passing through. Recently, a Flying J opened up, which is now one of the town’s major employers. Other major employers are Nestle Waters, the school district and health services.
